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St. Pius X School students claim ‘customer satisfaction’

By Jeanne Johnson
Special to The Catholic Virginian

St. Pius X School in Norfolk recently conducted a Net Promoter Score study to get feedback on customer satisfaction. The Net Promoter Score has been widely used within the business community for some time and has recently been adopted by other communities.

It is based on the book “The Ultimate Question” by Fred Reichheld. The simple premise is that all opinions, good and bad, go to one basic question. In this case it was “How likely are you to recommend St. Pius X School to a friend or colleague?”

Nationally, the average Net Promoter Score is between 5–10 percent. Top performers include Amazon.com with a score of 73 percent, eBay with a score of 71 percent, and Dell coming in at 50 percent.

St. Pius X School’s results beat them all by a wide margin with an unheard of score of 88 percent!

How did they do it? Besides a strong academic and religious program, St. Pius X School has implemented many initiatives that have boosted the school to the top with parents.

One example is students can choose from over 45 free after-school activities such as Lego League, Ranger Rosary, Theater Art, and Jump Roping. Classes are offered three times annually and range from academic to spiritual to athletic — all are designed to be fun for the students.

For those who need a little extra academic help, there is Remedial Reading and Study Buddies.

Another program is the Virtue of the Month Award which is bestowed upon two students from each grade every month. The virtue of December was Love.

Sixteen boys and girls who best lived up to that virtue were recognized at a school assembly recently. The students bring home a yard sign to put in front of their house for a month recognizing their achievement.

“I was so happy to get the award and many of my neighbors have asked about it and congratulated me,” said Samantha Price, a fifth grade student.

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